The unique rise of the “largest political party” in the world


(This is an edited excerpt from “The Architect of the New BJP – How Narendra Modi Transformed the Party”, by Ajay Singh, President Ram Nath Kovind’s Press Secretary. This is the first book to offer an in-depth insight Narendra Modi’s organizational skills and features exclusive interviews with many party leaders and workers.)

Perfect alignment between the party and the government was the sine qua non for the future growth of the Bharatiya Janata Party (BJP). In the past, the BJP’s experience with mass mobilization had been different. His greatest mass mobilization occurred when LK Advani launched his Rath Yatra in 1990 at Ayodhya, over the issue of the Ram temple. Yet this mobilization lacked inclusive characteristics…

… Modi’s experiences were of a different nature. Nationally, this model was first unveiled when he launched a massive mobilization campaign to collect agricultural tools for the construction of the Statue of Unity near the Narmada Dam site in Gujarat in 2013. The plan to build a giant statue of India’s prime home minister, Sardar Vallabhbhai Patel, taller than the Statue of Liberty in the United States, was more of a deep political statement than a whimsical undertaking. Modi, although not then on the national stage, mobilized not only party cadres but also an army of his supporters across the country to collect farming tools which would be melted down to build the 182-meter statue. from above. It was promised that the contribution of more than 5 lakh villages would be noted in a time capsule to be placed on the site for future recordings.


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